About us

Established in Florence in 1994, we have mastered the art of blending the charm of Italian creativity with a contemporary global feel. With a focus on timeless collections crafted with utmost attention to detail with the highest standards of quality our designs are on the horizon to bring an innovative visual language that hasn’t been witnessed before. Modern with a contemporary and elegant feel; allowing one to be their own Freesoul.

OUR MISSION: We empower and enable a progressive generation to explore, define, and express their identity through our exquisitely crafted and assembled collections.

OUR BELIEF: We believe that individualism and free expression create the confidence for youth culture to shape the future.

OUR APPROACH: Our limitless collections enables on-demand curation of an elevated and sustainable wardrobe to confidently style yourself for the most important occasions in life.